This concept transforms Google's existing product site (http://www.google.com/intl/en/about/products) into a fully responsive, device-aware web destination. Not just a fabulous design, the site has programmable header content, allowing Google to monetize its newest, hottest offerings. Considering that Google forecasts upwards of 500m visitors per year to this site, the upgrade is a big deal.
As everyone's favorite brand for taking care of life's little messes, I was proud to lead the team that designed and developed the new Methodhome.com website. To complement the website, we created campaign-specific landing pages and an entire social & digital advertising campaign to promote Method in its largest markets. The engagement led to Essence winning digital agency of record for Method. The combination of a lovable product, unique color palette and playful brand made this one of my favorite projects.
This tablet campaign for Amazon Publishing featured over 50 of their hottest titles. Dynamically driven by a custom JSON feed, users could swipe through titles, filter to find the perfect book, read excerpts, and even buy directly from the ad unit. This ad also featured over 500 tracking elements so we were able to deliver extremely granular data on campaign performance.
Built for beauty and designed to perform, the bt-micro fusion combines sublime detailing, durable alloy construction, and perfect balance, making it ideal for all skin care regimens. My role spanned every step from concept to customer including initial concept design, through design development and refinement, packaging, to launch and delivery.
As Senior Designer for the Toyo Tires website I was responsible for concept creation, front end design, UX, and asset generation for the site. Built in Agile.
The bt-titan MN system features a one-piece aluminum body, less than 1” in diameter and packs a 5 speed 16,000 RPM motor, adjustable depth and attachments for fine tuning performance. My role consisted of every aspect of design, development, and launch from initial design sketches, 3d prints, prototyping, packaging design that features an Apple like unboxing experience, all manuals and guides, photo and video, launch strategy and marketing campaign.
I am extremely experienced in all forms of graphic design. Web, email, digital, banners, packaging, environmental, advertising, print, brochures, posters, typography, manuals, guides, logo, as well as concept and graphic systems design.
The packaging for Bio-Therapeutic is clean and fresh with high quality materials and attention to detail. I’m responsible for the design and experience of the entire product and equipment line.
The first ever product integration into Rovio's legendary Angry Birds app was a series of four videos in which the birds and pigs face off in classic battle, with the addition of a "Need help? Bing and Decide" button in the UI that linked to video walk-throughs. This pioneering placement, executed at the height of Angry Birds' popularity, generated more than 100 million queries for Bing.
I led a team at Essence Digital to create this mobile rich-media unit to introduce the new Nexus5 phone. We created a similar ad to showcase the Nexus7 tablet. The phone rotates, flips, turns, scales and really "comes to life" as users swipe through the ad. In addition, we recreated some of the phone's best features in HTML, allowing users to interact with the Nexus from within the ad unit.
Bing released their iPhone app to introduce the Bing to iPhone users, ultimately driving downloads, useage, and installs. In partnership with my team at Point Reach, Bing's plan and investment paid off in leading-edge innovation in the mobile industry, pushing the boundaries on new media and creative units, along with strategic insights on driving downloads, defaults and app sponsorships.
The campaign won almost every major mobile award including two IAB Gold and Best in Show at the MOBI Awards.
Ebay engaged Point Reach to drive awareness of (seller platforms, BINBIN, etc.) and promote app downloads. I led our team in creating many mobile and tablet rich-media campaigns for Ebay as its mobile agency of record. Here's a sampling.
Our highlight reel, designed and produced by me.
This was my final project with Advanced Method before I left for Point Reach. A complete departure from their previous look and a fitting farewell to the place that made my career possible.
This campaign ran on both iPhone and iPad and was a finalist for IAB Tablet Campaign of the Year.
This IAB Gold winning campaign combined a 15 second video that seamlessly transitioned into a HTML5 demo so users could explore the features of the app directly within the ad unit.