Bing released their iPhone app to introduce the Bing to iPhone users, ultimately driving downloads, useage, and installs. In partnership with my team at Point Reach, Bing's plan and investment paid off in leading-edge innovation in the mobile industry, pushing the boundaries on new media and creative units, along with strategic insights on driving downloads, defaults and app sponsorships.
The campaign won almost every major mobile award including two IAB Gold and Best in Show at the MOBI Awards.
