I led a team at Essence Digital to create this mobile rich-media unit to introduce the new Nexus5 phone. We created a similar ad to showcase the Nexus7 tablet. The phone rotates, flips, turns, scales and really "comes to life" as users swipe through the ad. In addition, we recreated some of the phone's best features in HTML, allowing users to interact with the Nexus from within the ad unit.
